Design and Retouch for Skoda.
After 15 sponsoring the Tour de France, ŠKODA realised there was something wrong. This is the case study that tells the story of 13 brave women who dare to ride the 21 stages of the Tour de France one day ahead of the man.
Whilst freelancing at Fallon I designed the press campaign in partnership with the Telegraph aiming to close the gender gap in cycling. We found amateur female cyclists from all different forms of cycling and paired strong imagery with powerful copy.
This won a Silver Lion at Cannes 2019.
Retouch and design by me.
