Branding and
Art Direction
for TFI.

The Fashion Incubator was started for a simple reason. To change the industry for the better and for good. We work with the bright young things in the fashion world helping them understand the challenges of growing a fashion business where digital, sustainable and social shifts are driving rapid change within the fashion and fashion tech sector. The rise of hyper-consumerism has driven many industries but none more so than the clothing industry with its ‘fast-fashion’ trend. The fashion industry is responsible for 10% of annual global carbon emissions – more than the whole aviation and maritime shipping sectors combined. 20% of global waste-water comes from fabric dying and treatment, yet less than 1% of used clothing is recycled. Some very basic ecosystem improvements can change the status quo for good and so our philosophy is rooted in 6 principals: We developed our 6 point Standard to define what we mean by ethical clothing and provide a benchmark for new product selection.